SEO Management and Services
Go from invisible to front page with Rambow Consulting Group's proven SEO and GEO methods!
What is SEO / GEO?
Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) are a set of practices that help search engines understand your website and content. It improves how search engines and AI-assisted search engines find you and your business. Great SEO involves more than simply keyword loading - it is a multi-layered set of practices that help search engines prioritize you over thousands of other businesses.
Our Approach to SEO and GEO
Rambow Consulting Group's approach to SEO involves layering different practices together into a complete scope of service that works on improving your search rankings without purchasing ads.
Keywords are still important, but SEO goes far beyond keyword stuffing. Great copy informs AI agents about your page and establishes authority. Well-organized site structure helps search engines better understand the topic of your page, making it easier to recommend. Location data creates better relevance. Schema markups help search engines understand what a page is in relation to functionality within your structure. Technical SEO helps keep the flow of traffic smooth, and creates better landing conditions for ad traffic and organic traffic.
Rambow Consulting Group utilizes all of these methods and more to create a well-rounded approach that drives better CTR and page rankings. And while we work primarily with businesses in Red Deer, we can utilize these methods for businesses all over Canada!
Frequently Asked SEO Questions
Why Doesn't My Website Show Up in Search Results?
Without looking at your website, there is no easy answer - but there are some easy things to check. For starters, ensure that your pages are indexing or have been indexed. If your pages are indexable, focus on the copy and heading hierarchy. Don't forget to ensure you have keywords and proper meta data attached to each page.
I'm Paying for Google Ads - Isn't that Enough?
Not only is that not enough, it's not even SEO! Purchasing ads on Google or other search platforms may get you closer to the top of a search result, but it only takes the form of a sponsored result. If you stop ads, and you don't have a robust organic SEO structure existing, your website will drop considerably. To avoid getting stuck in an expensive ad loop, give us a call!
How Long Does it Take to See SEO Results?
SEO is a long-term strategy, and result times vary. Some changes will yield very fast results - usually seen within a week or 2 weeks. Other changes require a month or more before rewarding results are achieved. Because so many factors impact SEO performance, making too many changes at once is not recommended unless the basics have been missed entirely. Rambow Consulting Group offers data review sessions to help make important decisions to continuously improve and monitor SEO results.